Top 5 Film & Television Apps in Kenya: Q1 2022 Performance

Throughout the first quarter of 2022, the performance of the top Film & Television applications in Kenya revealed interesting trends in terms of downloads, revenue, and active users. Here’s a closer look at the data sourced from Sensor Tower.

K24 Plus saw a dynamic quarter with weekly downloads peaking at around 194K in mid-January before experiencing a decline to about 11.7K by the end of February. However, it rebounded to approximately 55.1K in the final week of March. Active users showed a consistent upward trajectory, starting from 177.2K at the end of December and rising steadily to 581.4K by the end of March.

Netflix maintained a solid presence with weekly downloads fluctuating between 31K to 72.8K, peaking in mid-March. Revenue for Netflix showed a varied pattern, with weekly earnings ranging from $643 to $1.3K, and a notable peak in the last week of February. Active users remained relatively stable, hovering around 460K to 504K throughout the quarter.

Showmax displayed significant activity with weekly downloads peaking at around 94.2K in early February. Revenue started to show in March, with a peak of $1.3K in the last week. Active users saw a peak of 341.2K in early February before settling at 248.7K by the end of March.

MyDStv Africa had a notable increase in weekly downloads, especially in the first and last weeks of the quarter, reaching up to 40.2K. Active users followed a similar trend, peaking at 128.1K in the last week of March.

StarTimes ON experienced varied weekly downloads, peaking at around 24.1K in mid-January. Revenue remained relatively low, with the highest weekly revenue reaching $43 in early January. Active users reached a high of 30.7K in early January before settling to around 17.2K by the end of March.

For more detailed insights and data, visit Sensor Tower.